Posts Tagged ‘spring 2013’

Move over Kate, Mango’s got a new leading lady. After two seasons with Moss as its face, the Spanish retailer has named Victoria’s Secret Angel Miranda Kerr as the star of its upcoming Spring 2013 campaign. The campaign, which includes the whole shebang — television, billboards, online media, and print — was shot by Inez van Lamsweerde and Vinoodh Matadin in New York and has finally been unveiled for your viewing pleasure.

Kerr joins quite a crew: in addition to Moss, Milla Jovovich, Naomi Campbell, Eva Herzigova, Karolina Kurkova, Claudia Schiffer, Christy Turlington, and Isabeli Fontana have all posed for the brand.

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Peep Kerr’s Mango campaign images — plus get a look behind the scenes at the shoot — right here.

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“Mango is a brand that I love,” Miranda expressed. “You always find the perfect garment for every occasion!”

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Behind the scenes

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“What I love about Mango is that it really embraces the strong, feminine woman,” says Kerr, herself also a mother and businesswoman. “There are so many pieces for every type of woman.” Yoga-loving Kerr revealed that staple items in her wardrobe include skinny jeans and high-waisted skirts, but in the main she likes to mix-and-match.

With seasonal clothing blurring more and more — flimsy dresses in mid-winter, cashmere jumpers at the start of summer — the key to Spring shopping is buying some key items that last throughout the year.

Keeping things simple and smart with a blazer, a pair of fitted jeans, or tank top are every woman’s wardrobe must-have items, says Kerr, as they are versatile enough to wear from day to night. Mix it up with some luxury accessories and statement heels for a quick change of the hour.

Meanwhile, if you’re a Mango fan, black and white stripes, denim on denim, and vibrant colors will weave their way into your wardrobe for the new season.